Wednesday, October 3, 2012

CatCH ATTention

How do we catch someone’s attention?? How do we make good use of internet to gain publicity? Basically, how does something become famous? We are going to examine all these questions by looking at X Factor, a TV music competition. It is originally from the UK, but now it is a franchise bought by many TV stations in many countries. We have X Factor USA, X Factor Australia or even X Factor Thailand.

Now let’s look at how internet has helped X Factor reach out to so many audiences.



This is the homepage of X Factor UK. So how does the website exactly help the TV show become more well-known?
According to the attention economy, one needs to give attention to get attention. In this case, the website gives out attention to get even more attention. The judges of the show are all famous celebrities, Nicole Scherzinger, Gary Barlow and Tulisa Contostavlos.




They all have their own blogs linked to the website, like Twitter or Facebook. Their fans will then be attracted to the stuff with the show as their idols are involved as well! Sometimes, the stars would also leave some comments on the site and invite their fans to respond. So there are lots of interactions going on. This is totally exclusive and their fans can only get to respond through visiting the site. They even would follow their fans on their twitter to give them attention and leave comments to promote the show!

                                                              From http://www.liverpoolecho.co.uk/

 Not just for the celebrity judges, the contestants on the show may also already have picked up some fans. For example, look at One Direction and see how many fans they had gained already when they were still competing on the show. The Official website of X factor again is cleverly used to help promote the show as exculsive interviews with the contestants are also posted ONLY on the web.

And of course with the help of Youtube, Twitter and Facebook, more and more people would know about the show. This is also the reason why the Susan Boyle audition video has gone viral before. This is what New Media can achieve for us in this new era.

                                         Captured on Youtube


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2 comments:

  1. SarellaOctober 3, 2012 at 9:28 AM

    Indeed as what you have said, this is a very clever way of getting attention for both the show and the contestants. I think this is also a selling point of this kind of reality show so that the show attracts people with real talents.

    In my opinion, for this kind of reality show, attention-giving is important at the beginning to arouse people's interests and also from time to time in the middle of the whole competition to maintain the level of interest. Attention will be received once the contestants are noticed as well as the reputation of the show is established. Susan Boyle being an extremely famous singer after the show is really a good example of this.

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  2. RayOctober 17, 2012 at 7:20 AM

    ya I think every talent is also doing it now, like xxxx Idol, The voice, etc

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